System 2008

What they're saying about System 2008...

The best Internet marketing seminar in the world?

Here's what attendees at System 2008 had to say...

The Internet marketing brain trust

The day before the System begins, we always have a big dinner for the faculty.

It gives the faculty members who haven't had a chance to meet each other a chance to meet and gives us all a chance to get ready for the big event.

Not all the faculty was able to make it, but here's the folks who came:

Gauher Chaudhry - He'll be talking about the lead generation business, one of the most lucrative but little-known areas of Internet marketing
Ann Convery -  She's an expert on finding "hooks" for advertising and marketing, possibly the best I know, and she's a world class media trainer.
Darrell Crowe - In a few short years, he's got from making a few bucks a day online to thousands per day selling real products, to real people and his business grows and grows.
Chris Daigle - One of the leaders in the movement to revolutionize real estate investing using the the Internet
Sean D'Souza - All the way from New Zealand, a very accomplished info marketer and one of the finest business educators I know
Kim Dushinski - An accomplished book publicist, she's an expert and author in the exploding field of mobile phone marketing. (The System is the first to be teaching this new approach.)
Ross Goldberg - The search engine marketing wiz who recently kicked StomperNet's butt, grabbing the top rankings for one of their big product launches
Major Tim Gorman - Active duty US Army, one of the best article marketers in the business. We're glad he was able to join us.
Colin McDougall - One of the top search marketers on earth
James Martell - One of the greatest affiliate marketing educators  of all time
Ken McCarthy - That's me
Christian Mickelsen - The top coach of coaches. If you want to start or grow a coaching business, the man to see.
Richard Mouser - Mr. Testing.  Everyone talks about this essential part of Internet marketing, few teach it.
Lon Naylor - When he worked at Microsoft, the "go to" guy when the company needed  to create hard hitting sales videos. He's be showing us how to do it right.
Sharon Odom - Mother of triplets, running her own successful six figures lead generation business from home
Timothy Seward - Owner of one of only two companies in the world authorized by Google to offer live trainings on its Google Analytics program.

And that was just the folks who showed up to dinner...the rest of the faculty arrives today for the meeting with the System Club.

You can listen to in depth interviews with each of these faculty members on The System Blog (check the right side column of this page.)

Getting geared up for System 2008

Today's the day...

After month's of planning and hundreds of hours of preparation, System 2008 finally becomes "real" for me.

In a few hours, I'll be headed toward the airport and this evening I'll be arriving in Chicago.

Why do we hold the System in Chicago?

Several reasons:

It's easy for everyone to get to; it's the birthplace of the catalog and direct marketing industry; it does a better job of any city on earth of combining a fun and relaxed vibe with serious business - and that's what the System is all about.

Massive preparation

I come out early so that I can get settled in for days of what will be around the clock action.

Tomorrow (Thursday), the System faculty will start arriving. That night we'll all go out to dinner together. Why?  I want to get that team feeling going. From the very earliest days, I've always seen the faculty as a team, not a random collection of people who happened to get thrown together.

Our "game" is to move as many people across the Internet marketing goal line as possible and that happens best when we all work together.

Most of Friday is devoted to a special meeting of System alumni.  It's free to all members of the System Club. (That's right a FREE all day seminar.)

This is where I introduce new ideas and methods that are so far ahead of the curve that few people would be able to even understand them, let alone use them, without a thorough System Seminar education under their belts.

100 + faculty members

I have another reason for giving this always-stimulating seminar away each year. It's an ethical bribe.

I ask each and every System Club member to "give back" by making sure that the new attendees are looked after.  There's only one of me, and only twenty-five faculty members, but I also have 100+ grads who come back each year to help new comers.  System Club members wear a special badge so that people who have questions are always nearby someone who is ready to help.

Before the System each year, I spend literally hundreds of hours researching, evaluating, and reaching out to real experts in the field of Internet marketing. I have zero interest in the "usual suspect" seminar celebrity boys, which is why you don't see them at my events.

I'm looking for the people who are actually DOING something, who are pushing the envelope and discovering new techniques and methods.  I also look for people who are good, natural teachers and who actually give a damn about their students.

Why our STUDENTS are so successful

When you look at all that goes into a typical System Seminar, it's no wonder our students are so successful.

There are over one dozen people now who've taken bits and pieces of what they learned at the System and now give their own Internet marketing seminars. Many are "big names" that you'd recognize immediately. 

More important to me are all the people we've helped build successful businesses.

It used to be that we'd brag about all the people we helped put into the six figures a year in sales. Now that's so common, we're focused on folks we've helped get into the multiple-seven figures.  In fact, we have two System grads who have made this breakthrough who have volunteered to come back and teach sessions this year.

No other seminar can point to as many - or even any - success stories at this level.

There are many "gurus" who can brag about how much money they've made. There are precious few who can point to how much money their customers have made. That single fact is what makes the System  different.

The difference comes from work. We work harder to make sure our students are successful than the rest

How you can participate in System 2008 for free

If you can't make it to the System this year, I strongly encourage you to participate on all the free things we'll be offering.

For example, make sure that you have a copy of the seminar program.

It's  here: The Complete System 2008 Conference Program

Then, look through the program and find the topics and teachers that you're most drawn to. Pick a few to focus on.

Then, go to the right hand column of this blog and click on the faculty member's name for the interview I did with him or her.  You may be surprised that we share more practical, immediately use-able material in our free Pre-System interviews that trainings that cost many thousands of dollars.

Take advantage of this free material. It won't be up for much longer.

Also, watch you mail box...

This year - for the first time ever - I plan to send content to you directly from the System.

Ken

P.S. Don't spend a nickel on anything related to Internet marketing until you've had a chance to experience the System - and this year, we've made it easier than ever. Take advantage.

Gauher Chaudhry: The secret business of traffic brokering

Do you need a product to make big money on the Internet?

Yes, but it's doesn't have to be your own. Not only that, you don't have to sell anything - you just have to get traffic and get people to fill out simple, short forms.

It's called CPA - "cost per action" - and for years it's been a well kept secret.  While everyone else has been knocking themselves out selling eBooks and searching for the "ideal" niche, traffic brokers have been raking it in simply by sending people to other people's web sites.

It's a fascinating field and Gauher is one of the masters of it.

Click here to listen to his interview

Christian Mickelsen - The business of coaching

In the last ten to fifteen years a new phenomenon has emerged in business: "coaching."

Formerly just the province of athletes, coaching has taken the business world by storm.

But is it really worth it, or is it just a hyped up fad?

Veteran coach and "coach of coaches" explains when coaching is called for, how to find a good coach, how to become a successful coach, and how to add coaching to an info marketing business or use it as the foundation of a brand new venture.

Click here to listen to his interview

Ed O'Keefe - From zero to over $6 million a year...

From zero to over $6 million a year and growing ...in just five years

Gurus like to throw big numbers around to dazzle you, but they rarely, if ever, share what's behind those big numbers.

Have you ever wondered what it takes to get from zero to $1 million a year in sales...and how people go from that plateau to  $5 million or year or more?

Should you out source everything? Should you work a Four Hour Work Week? What really works?

Click here to listen to his interview

Sharon Odom - How to Find Your Niche

Lots of people have online business ideas.

Few know how to analyze these businesses for their profit potential.

In this step-by-step video, Ken McCarthy and System 2008 faculty member Sharon Odom take a market idea and show the exact process screen-by-screen for how they look for winning Internet marketing ideas.

Click here to watch the video

Colin Arthur - Web design and search

Colin spent 15 years as a graphic artist in the newspaper industry in Vancouver ending his career as the creative director of two papers.

He's also a professional rock and roll musician.

When he encountered his first Macintosh, he saw the writing on the wall and began the long process of transferring his skills from the paper and ink to the digital world.

One four-day $90,000 sales spike in his fledgling Internet business convinced him that the Internet was for real and he's never looked back.

Click here for information on downloading the MP3

Timothy Seward - ROI Revolution

Timothy had over fifty employees, thousands of square feet of warehouse space and an extremely profitable truck parts wholesaling business.

When he sold his company for a fat profit, he chose to pursue the thing he loved the most about his business: technology.

In recent years, Timothy has become one of the leading authorities on how to use Internet tracking tools to wrack up amazing profits.

Who says?

Google says.

His company is one of only two in the world that Google has certified to teach Google Analysis in a live seminar format.

And he'll be teaching at System 2008 along with Tom Leung, Google's product manager for its Website Optimizer.

Click here for information on downloading the MP3

Tom Leung - Straight from Google Headquarters

This year, the System is honored to be presenting an executive from Google.

Tom Leung is a serial entrepreneur who Google tapped to lead its new Website Optimizer group.

Like the System Seminar, Google is obsessed with testing and giving its customers the best possible tools to grow their businesses.

Google's Website Optimizer is a relatively new initiative that gives even low-budget Internet marketers access to testing tools developed at the cost of millions of dollars.

Click here for information on downloading the MP3

Cindy Kappler - How to make it happen

Cindy Kappler is the mother of five and a full time Internet marketer.

On this call she talks about how to learn Internet marketing as quickly and efficiently as possible.

Some people complain about not having "enough time." If that's your excuse - or challenge - hear how a real pro handles the problem.

Great call for beginners and you too if you feel overwhelmed at times with the tasks you face.

Click here for information on downloading the MP3

Chris Daigle - Turbo-charging real estate sales with the Internet

Chris Daigle is a real estate investor.

He developed a lucrative niche for himself in New Orleans.

Then Hurricane Katrina struck and wiped him out along with marketplace.

So what did he do?

He turned to the Internet and created a fascinating hybrid of creative real estate and Internet marketing that's making more money than ever.

Click here for information on downloading the MP3

Nancy Andrews - Pulling back the curtain

Nancy Andrews - Pulling back the curtain on the biggest opportunity online

Info marketing is a great business, but it represents only the tiniest fraction of the total amount of sales that take place online.

People buy "stuff" online...physical products... hard goods. In fact, if you look at the top 500 online businesses on earth, you won't find one info marketer.

For many folks, it's actually much easier to start a successful online store than it is to create an info business.

Nancy and her husband Bob started and run a very successful online store and in this call, she shares practically everything you need to know to enter this business profitably.

Click here for information on downloading the MP3

Lloyd Irvin: Double Master of Marketing

Lloyd Irvin doesn't need anyone to call him "master," but the fact is that he is a master of martial arts.

He was World Champion in Brazilian Jujitsu in 2005.  National Champion in Judo twice and National Champion in Russian Sambo twice. Plus he has trained numerous gold medal winners and professional athletes.

In addition to earning the title of "master" in the martial arts, he's also earned the title of master of marketing, both from his results and the ideas he shares with others.

I defy anyone to listen to any tele-seminar anywhere and take home more immediately useful and profound material then you'll get from this call.

Personally, I could spend the next ten years mining value from this one.

Enjoy!

Click here for information on downloading the MP3

Lon Naylor - Video changes everything

A lot of people have jumped on the Internet video bandwagon in the last year or two.

Lon Naylor has been in the field since 1996 when he was an engineer for Microsoft.

Besides his technical prowess, Lon was one of Microsoft's top guns when it came to creating multi-media presentations for high stakes sales situations.

In this session, he shares the hard won lessons of how to sell with video online and off.

Click here for information on downloading the MP3

Christina Hills: The one thing that matters most

Christina started at the System Seminar as a student and has evolved into one of my favorite Internet marketing educators.

Why?

Three reasons:

1. Her explanations are as clear as glass
2. She includes everything you need to know
3. She talks about topics that are essential to your success, but the "gurus' feel there is no profit in sharing with you.

At previous Systems, Christina got under the hood of 1shoppingcart, the Internet business tool that everyone uses, but few really understand completely and no one teaches.

Last year, she gave an excellent presentation on the mechanics of online up-sells and cross-sells, a method that can add 10% to 30% to a business' online profits  overnight.

In this tele-seminar, Christina talks about the most important and now most neglected topic in all of Internet marketing: e-mail marketing.

Click here for information on downloading the MP3

Richard Mouser - The Secret Sauce

One of the overwhelming advantages that the Internet has over any other marketing method is the ability to let you track and test results.

System grad Richard Mouser experienced the power of this first hand. After his first System Seminar he learned how to reduce his cost per sale from $80 to just $8.50, resulting in an explosion of profits for his business.

I asked Richard to join the faculty last year and share how he used tracking and testing to do it. The folks who attended his session gave him a 100% thumbs up across the board.

This year, he's coming back with an even better show. Here's the preview:

Click here for information on downloading the MP3

Colin McDougall - Real cutting edge SEO

Five years ago, when Google changed its ranking methods, most of the search engine world was thrown into disarray.

Not Colin McDougal.

He went straight to the source - Google itself - and got unprecedented insight into Google's plans to stamp out search engine spam.

Three-way reciprocal links? The Google sandbox? Is this what your SEO guru has been teaching you?

If so, you better listen to this explosive interview before you waste any more time and money on stale, out-dated advice.

Colin offers a phenomenal free service at the end of this call that I've seen others charge $1,000 and up for - and these other offers don't hold a candle to what Colin is giving away to Pre-System students.

Click here for information on downloading the MP3

Sean D'Souza - Advanced Info Marketing

Can you build an information marketing empire without affiliates, without JVs, without hyped up "product launches,"  - and without employees?

Is it possible to make hundreds of thousands of dollars a year and still have time for multi-week vacations and a leisurely work day?

What do you do if all you have to start with is a few loyal clients and customers?

Sean D'Souza publishes one of the only marketing newsletters I read on a regular basis. He's one of those very rare individuals that has something unique to say about the info marketing business.

I don't care how much you think you know about info marketing or how many of the "gurus" you've studied with, Sean has solid, on-the-money advice you probably won't hear anywhere else - and he's followed his own advice to create a business that's truly enviable.

Click here for information on downloading the MP3

James Martell - Secrets of an Affiliate Marketing Master

James has been involved in affiliate marketing for coming up on ten years now.

Along the way, he's not only used affiliate marketing to create a handsome living and enviable lifestyle for himself and his family, he's also helped hundreds of people jump the gap from newbie to full time affiliate marketer.

Affiliate marketing is as close to  a "pure" play in Internet marketing as you can get. You never handle product or customer service so your focus is entirely on getting traffic and converting visitors. Because of this, top affiliate marketers like James have great insight into what works and what doesn't in online marketing.

Click here for information on downloading the MP3

Martin Atkins - Lessons from the Rock and Roll Battlefield

There is no tougher business than music promotion, selling concert tickets and records (now CDs and downloads.)

I know. I did it and I thank heaven that that very tough industry was my introduction to business because truly everything has been easy since then.

You can imagine my joy when I met Martin Atkins, a rock and roll drummer turned music promoter turned educator, who has distilled the hard won lessons of music promotion in such a way that they can be profitably applied to any business or human endeavor.

Martin talks about the "juice" you need to make your business work. Listen and learn. This is solid gold reality-based advice that you will very rarely hear anywhere else.

Click here for information on downloading the MP3

Ann Convery: The ultimate marketing secret

If you asked me to name the single most essential, "must have" marketing skill, I would not hesitate with my answer:

The ability to develop a good "hook."

In my experience, closing is easy when you're talking to the right person and have made a well thought out presentation tailored to your prospect.

What's not easy is getting someone to sit down and listen (or read or watch) what you have to say. Every successful marketer has mastered this skill. No one teaches it better than Ann Convery.

Click here for information on downloading the MP3

Darrell Crow: From $4 a day to $500 a day and beyond

He almost gave up.

He spent a year working on his business and didn't even clear $5,000. His exposure to the Internet marketing "gurus" not only didn't help, it also left him more confused than ever.

Then a friend suggested he attend a System Seminar training event.

Within less than a year,  Darrell had his first $20,000 month. More important, he learned to put his business on solid ground so that his success is sustainable.

On this call, Darrell and I talk about what really works in business and what's sustainable - and what's not.

If the "gurus" have your head spinning too, this might be the most valuable call of the whole Pre-System Seminar series for you. And there's a remarkable, very special, no-strings attached offer at the end of the call.

Click here for information on downloading the MP3

Dave Dee - Marketing Magic

When Dave came to his first System seminar he was making a grand total of $500 a year online.

Very shortly after this training that became $500 a day.  And he's taken it far beyond even that figure.

Dave is one of our most popular faculty members and I'm always delighted when he agrees to join us again for a new season.

His specialty - and what makes him so unique - is the masterful way he combines online and offline marketing.

Many people talk about this. I don't know anyone who does it better. I certainly don't know anyone who teaches it better.

Later in the Pre-System series, we'll be posting Dave's entire workshop from System 2007. I guarantee it will blow you away.

Meanwhile, if you don't already know him, please meet and enjoy one of my favorite educators.  He's got some unusual advice about how to achieve success online.

Click here for information on downloading the MP3

Kim Dushinski - Mobile Marketing: The Next Frontier

Imagine: 95% of your messages opened...search engines begging to list your site...3 billion potential customers (three times the number of Internet users.)

That's the wild, uncharted and explosively growing world of mobile marketing.

Getting solid, actionable information on mobile marketing is not easy. That's why Kim, a System grad, is literally writing the book on the subject.

In this call, she reveals the names of the specific resources you need to start creating and promoting mobile web sites and other mobile services.

A System Seminar exclusive. You won't find  this information anywhere else.

Click here for information on downloading the MP3

Ross Goldberg - Traffic from Social Media: The Right Way

Three years ago, Ross Goldberg fell into a coma for ten days.

When he woke up from it, he'd learned that an Internet promotion he'd launched before he went under had made him $1,000 while he was comatose.

Then just a "newbie," this extraordinary experience made a big impression on him and he decided to take Internet marketing very seriously.

One of the rising stars of the legitimate Internet marketing world, Ross is a world class expert of marketing with social media.  Heavy hitters like Mike Filsaime call on him for his advice.

In this interview, ROSS lets some major secrets out of the bag...including one at the end that absolutely blew my mind on how to get top position on YouTube.

He also gives away his personal list of over 100 social media sites that can be used to drive massive amounts of targeted, qualified traffic to your sites. I know one group that only makes a list like this available to people who get their multi-thousand dollar program.

And Ross gives it away for free on this call!

Click here for information on downloading the MP3

Howie Jacobson and Kristie McDonald - REAL Internet success

If you've been around Internet marketing for any length of time, you've probably been pitched on countless "miracle" methods.

You know, "secret methods" that will propel you to instant riches overnight.

At the System, we take a different approach to Internet marketing.

We turn "newbies" into pros. In other words, instead of promising the moon and delivering hot air, we focus on training beginners (and others) in all the skills that really count in Internet marketing.

Maybe that's why nine of our 25 faculty members are folks we've trained from scratch and System grads are leading their own seminars and having their books on Internet marketing published by major publishers.

Here's an interview with two grads in which they share what it's like to be a System student and the benefits they've gotten from their non-hype, serious training.

Click here for information on downloading the MP3

Glenn Livingston: The Ultimate Niche Finding System

In my experience, 90% of Internet marketing success comes from picking the right niche. And picking the right niche is a matter of research.

No one has a better, more comprehensive approach to niche finding than Glenn Livingston.

Glenn's tools will not only help you find lucrative niches that others overlook, they'll also help you extract more money from a market than you would have ever dreamed possible.

If you listen to no other call this year, make sure you listen to this one. Glenn's work is absolutely original and you won't find these insights anywhere else.

Click here for information on downloading the MP3

Robert Middleton - How to sell online like a pro

Robert is an info marketer who specializes in selling to a selective and somewhat skeptical audience.

If you're ever wondered if the "super hype" methods used by Internet marketers work in all markets, here's a one-word answer: No!

For maximum success and longevity, it's essential to tailor your marketing to your market.

If you'd like an alternative to the screaming headlines and shameless hype, here's a solid, sustainable model that brings real value to the marketplace and lets Robert live the life of his dreams.

Click here for information on downloading the MP3

System 2008 Chicago May 30, 31 and June 1

Since 1994, Ken McCarthy has been a prime source of real world "how to" information for serious Internet marketers.

His students and colleagues now number in the thousands and include many of the best know experts in the field today.

Every year, at the System Seminar, Ken brings together the best and the brightest in the field to share what's working, what's not and what's on the horizon.

Typically, strategies and tactics revealed at the System don't make it into the mainstream of Internet marketing for months, sometimes years afterwards.

Most Internet marketing seminars offer a handful of professional speakers. The System features over twenty real world pros with serious experience and expertise in  every important Internet marketing topic under the sun.

There've been many System "copycats" over the years, but there's only one System.

On this site you can meet and learn from every one of the System faculty for free weeks and months before the seminar begins.

See for yourself why the System is the longest running, most widely respected and most successful Internet marketing training on earth.

What I learned at System 2007

It's amazing how many people have posted to the Internet speculating what goes on at the annual System Seminar.

I asked attendees of the recently completed System 2007 - our best event yet - what they thought about the return on their invesment.

Here's what they said...

Ken McCarthy - Master Internet strategist

I've had multiple students go from zero to high six and even seven figures a year online.

One of them invited me to speak at one of his own seminars.

This is the talk I gave. It was primarily intended for beginners, but I think anyone can benefit from it.

Brad Fallon who was already a very accomplished SEO expert when he heard this talk told me it gave him the inspiration he needed to start his wedding party favors business which went from zero to over $10,000,000 a year in sales in just two years.

Enjoy!

Ken

Click here for information on downloading the MP3

Lloyd Irvin - The Seven Million Dollar Man

Every time I turn around, Lloyd Irvin's marketing enterprises have taken another leap.

From zero dollars in online income at his first System Seminar in 2003, Lloyd is doing over $7,000,000 a year - and growing.

A champion athlete and trainer of champions, Lloyd is focusing the same drive he brought to his competetive career to Internet marketing.

Proud to call Lloyd a student, proud to call him a colleague, proud he's agreed to share his insights and experiences as a faculty member at System 2007. 

Click here for information on downloading the MP3

Tim Gorman - Big Profits from a Small Business

Tim Gorman is an active duty captain in the US Army. Talk about a demanding job. Some days he starts at 5 AM and isn't home until 10 PM.

Between his job and his family, Tim, like many people, doesn't have a whole lot of extra time to build a sideline business. That's why he's put a premium on simplicity and efficiency in his Internet ventures.

So far, it's been "mission accomplished" and Tim has already duplicated and surpassed his captain's pay with the income he gets from his very part-time, very low management online business.

Tim's speciality? I think you'll find it fascinating and it's something every Internet marketer can profit from mightily regardless of what you sell or what business you're in.

Click here for information on downloading the MP3

Kelly Muldoon

Like so many people, Kelly Muldoon had a dream. She wanted to create a business that would provide her with more freedom and satisfaction than the usual 9-to-5 grind.

A friend recommended the System to her. That was two years ago and now Kelly has a thriving and growing business with near-limitless upside potential. Hear about the unique niche she discovered and how the System helped her tap into it.

Click here for information on downloading the MP3

"I was at System 2006..."

What was last year's System Seminar like?

With twenty-three top flight faculty members, twenty-five special workshops, and dozens of business owners with six, seven and even eight figure a year businesses, I think it's fair to say that System 2006 has to rank as one of the most remarkable gatherings of entrepreneurial Internet marketing talent ever assembled one roof.

But you don't have to take my word for it: Here's what the people who were there have to say in their words...

Brian Edmondson - The System edge

The System has probably trained more successful Internet marketers than all the other Internet marketing seminars and home study courses combined. Here's a report from a relative "newbie" who after just a few months of applying what he learned at his first System training was able to outsell several famous Internet marketing experts in a head-to-head competition. 

Click here for information on downloading the MP3

Jonathan Ginsberg - Success in the real world

For every Internet-only business, there are one thousand real-world businesses that can profit mightily by using proven Internet marketing principles. Until the System came along, there was no place for non-techie business owners to go to learn their way around Internet marketing.

In this interview, attorney Jonathan Ginsberg reveals how the methods he learned at the System Seminar allowed him to save $80,000 a year in traditional advertising expenses, triple his fees, and, perhaps most important of all, attract better clients for his legal practice.

Click here for information on downloading the MP3

Lloyd Irvin - The Champ speaks

Lloyd Irvin is the current world champion in Brazilian Jui Jitsu. He's also been the US Judo Champion and a Pan America Gold Medal winner in Combat Sambo.

In this interview, Lloyd talks about how the System helped him lay the foundation for his now-thriving information marketing business. He also offers intriguing suggestions to beginning and advanced info marketers alike.

Click here for information on downloading the MP3

From $1 to $1000 a day

When Darrell took his first System training  (February 2005), his Internet business was struggling.

He had a great product and a sincere commitment to his customers, but his online sales were terrible, averaging just $1 a day.

Ten months after his first System training, his sales averaged over $1,000 a day, with some peak days taking him over the $3,000 mark - ten times more in ONE DAY than he'd made the entire previous year.

How'd he do it?

He followed the System Way.