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<channel>
	<title>The System ® &#187; Google</title>
	<atom:link href="http://thesystemblog.com/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://thesystemblog.com</link>
	<description>Internet marketing education since 1994</description>
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		<title>Success is a system: Perry Marshall</title>
		<link>http://thesystemblog.com/2010/03/03/perry/</link>
		<comments>http://thesystemblog.com/2010/03/03/perry/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:42:24 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[2010 Pre-System Training]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=1051</guid>
		<description><![CDATA[<p style="text-align: center;"><span style="font-size: large;"><strong>Success is a system: Perry Marshall </strong></span></p>
<p style="text-align: left;">Perry Marshall was trained as an engineer and he brought his engineering mind set with him to his first System training.</p>
<p>The result?</p>
<p>Using the insights of the System as his foundation, Perry built the most solid, reliable, and thorough system for using Google AdWords [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="font-size: large;"><strong>Success is a system: Perry Marshall </strong></span></p>
<p style="text-align: left;">Perry Marshall was trained as an engineer and he brought his engineering mind set with him to his first System training.</p>
<p>The result?</p>
<p>Using the insights of the System as his foundation, Perry built the most solid, reliable, and thorough system for using Google AdWords and other paid traffic sources you&#8217;ll find anywhere.</p>
<p>But AdWords is only the tip of the Perry Marshall iceberg.</p>
<p>Everything related to sales, marketing and business building can be reduced to a system. Learn how.</p>
<p>Listen to the audio of my interview with Perry below:</p>
<p style="text-align: center;"><a href="http://www.thesystemseminar.com/masterclass/perry_0210.mp3">Download audio file (perry_0210.mp3)</a></p>
<p style="text-align: center;"><a href="http://www.thesystemseminar.com/masterclass/perry_0210.mp3">Or click here to download</a></p>

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		<slash:comments>3</slash:comments>
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		</item>
		<item>
		<title>Beyond Google &#8211; 2010 Pre System Call</title>
		<link>http://thesystemblog.com/2010/01/12/beyond-google-pre-system-call/</link>
		<comments>http://thesystemblog.com/2010/01/12/beyond-google-pre-system-call/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:41:08 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[2010 Pre-System Training]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[WordTracker]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=545</guid>
		<description><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Tahoma;"><strong>Ken McCarthy, Mike Mindel<br />
and Greg Davis<br />
talk about alternatives<br />
to advertising with Google</strong></span></p>
<p>The emergence of Google in the last ten years has radically transformed the Internet marketing landscape.</p>
<p>For the most part, these changes have been positive. Google AdWords has made a large inventory of well targeted traffic readily [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Tahoma;"><strong>Ken McCarthy, Mike Mindel<br />
and Greg Davis<br />
talk about alternatives<br />
to advertising with Google</strong></span></p>
<p>The emergence of Google in the last ten years has radically transformed the Internet marketing landscape.</p>
<p>For the most part, these changes have been positive. Google AdWords has made a large inventory of well targeted traffic readily available to all, regardless of business size or budget. That&#8217;s the good news.</p>
<p>The bad news is that because Google has made online advertising so easy, many businesses have become dangerously dependent on its services for their Internet traffic.</p>
<p>In this conversation, Ken McCarthy talks with Greg Davis, an accomplished CPA marketer, and Mike Mindel, co-founder of WordTracker, about alternatives to Google.</p>
<p>Ken, Mike and Greg lay out a clear pathway for expanding beyond Google and taking advantage of the vast universe of other traffic opportunities that exist on the Internet.</p>
<p>(Note: Audio quality not as good as we would have liked. Ken and Greg were on Verizon. Mike calling all the way from the UK had a clearer signal.  Go figure.)</p>
<p style="text-align: center;"><a href="http://www.thesystemseminar.com/beyondgoogle/0110.mp3">Download audio file (0110.mp3)</a></p>
<p style="text-align: center;"><a href="http://www.thesystemseminar.com/beyondgoogle/0110.mp3">Click here to download the interview</a></p>

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		<title>Tom Leung from Google</title>
		<link>http://thesystemblog.com/2009/12/17/google/</link>
		<comments>http://thesystemblog.com/2009/12/17/google/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:30:46 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=784</guid>
		<description><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Trebuchet MS;"><strong>How to use Website Optimizer<br />
</strong></p>
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		<item>
		<title>Timothy Seward</title>
		<link>http://thesystemblog.com/2009/03/03/timothy-seward/</link>
		<comments>http://thesystemblog.com/2009/03/03/timothy-seward/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 15:09:00 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2009]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=5</guid>
		<description><![CDATA[<p style="font-size: 16px; font-family: Arial;"><strong>The secrets of online entrepreneurs who make it big</strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/seward.jpg" alt="seward Timothy Seward" hspace="5" vspace="5" width="120" height="155" align="left" title="Timothy Seward" /><br />
Timothy Seward is my favorite kind of Internet marketing educator.</p>
<p>First, he&#8217;s built and run real world businesses.</p>
<p>Second, he&#8217;s a true master of his topic. So much so [...]]]></description>
			<content:encoded><![CDATA[<p style="font-size: 16px; font-family: Arial;"><strong>The secrets of online entrepreneurs who make it big</strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/seward.jpg" alt="seward Timothy Seward" hspace="5" vspace="5" width="120" height="155" align="left" title="Timothy Seward" /><br />
Timothy Seward is my favorite kind of Internet marketing educator.</p>
<p>First, he&#8217;s built and run real world businesses.</p>
<p>Second, he&#8217;s a true master of his topic. So much so that Google has certified him to teach on their behalf.</p>
<p>Third, he works with a wide variety of real world businesses, improving their conversions and profits, turning struggling businesses into winning ones and good businesses into wildly successful<br />
ones.</p>
<p>If you&#8217;re using AdWords to drive traffic or even just thinking about it, you MUST listen to this interview.<br />
<center><br />
<a href="http://www.thesystemseminar.com/teleseminars/2009/seward.mp3">Download audio file (seward.mp3)</a><br /></center></p>

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		</item>
		<item>
		<title>Trevor Claiborne</title>
		<link>http://thesystemblog.com/2009/02/04/trevor-claiborne/</link>
		<comments>http://thesystemblog.com/2009/02/04/trevor-claiborne/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 09:11:10 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2009]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=6</guid>
		<description><![CDATA[<p><strong>Straight from Google headquarters </strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/trevor.jpg" alt="trevor Trevor Claiborne" hspace="5" vspace="5" width="105" height="135" align="left" title="Trevor Claiborne" /></p>
<p>Thanks to our colleague Timothy Seward, Google has &#8220;discovered&#8221; the System.</p>
<p>Apparently, they liked what they saw last year because they&#8217;re coming back again this year.</p>
<p>Trevor Claiborne has the perfect background to advise online entrepreneurs.</p>
<p>He worked for [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Straight from Google headquarters </strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/trevor.jpg" alt="trevor Trevor Claiborne" hspace="5" vspace="5" width="105" height="135" align="left" title="Trevor Claiborne" /></p>
<p>Thanks to our colleague Timothy Seward, Google has &#8220;discovered&#8221; the System.</p>
<p>Apparently, they liked what they saw last year because they&#8217;re coming back again this year.</p>
<p>Trevor Claiborne has the perfect background to advise online entrepreneurs.</p>
<p>He worked for a mobile marketing start up and then joined Google as an<br />
AdWords evangelist helping spread the word about the then-new advertising<br />
vehicle by working closely with the clients of web hosting companies and<br />
members of local chambers of commerce all across the US.</p>
<p>In seven short years, Google has tested its way from being a small, but solid<br />
company to the dominant force on the Internet and one of the most powerful<br />
media and advertising companies on earth.</p>
<p>As a Google insider, Trevor has some unique insights into how they did it<br />
and how the model Google pioneered can be successfully copied by<br />
all businesses, large and small.</p>
<p><center><a href="http://www.thesystemseminar.com/teleseminars/2009/trevor.mp3">Download audio file (trevor.mp3)</a><br /></center></p>

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		<title>Timothy Seward &#8211; ROI Revolution</title>
		<link>http://thesystemblog.com/2008/04/21/timothy-seward-roi-revolution/</link>
		<comments>http://thesystemblog.com/2008/04/21/timothy-seward-roi-revolution/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 09:50:31 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2008]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analysis]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Webiste Optimizer]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=26</guid>
		<description><![CDATA[<p><img class="alignright" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/seward.jpg" alt="seward Timothy Seward   ROI Revolution" hspace="5" vspace="5" width="120" height="155" align="right" title="Timothy Seward   ROI Revolution" /></p>
<p>Timothy had over fifty employees, thousands of square feet of warehouse space and an extremely profitable truck parts wholesaling business.</p>
<p>When he sold his company for a fat profit, he chose to pursue [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/seward.jpg" alt="seward Timothy Seward   ROI Revolution" hspace="5" vspace="5" width="120" height="155" align="right" title="Timothy Seward   ROI Revolution" /></p>
<p>Timothy had over fifty employees, thousands of square feet of warehouse space and an extremely profitable truck parts wholesaling business.</p>
<p>When he sold his company for a fat profit, he chose to pursue the thing he loved the most about his business: technology.</p>
<p>In recent years, Timothy has become one of the leading authorities on how to use Internet tracking tools to wrack up amazing profits.</p>
<p>Who says?</p>
<p>Google says.</p>
<p>His company is one of only two in the world that Google has certified to teach<br />
Google Analysis in a live seminar format.</p>
<p>And he&#8217;ll be teaching at System 2008 along with Tom Leung, Google&#8217;s product manager for its Website Optimizer.</p>
<p><center><br />
<a href="http://www.thesystemseminar.com/teleseminars/2008/seward.mp3">Download audio file (seward.mp3)</a><br /></center></p>

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		<title>Tom Leung &#8211; Straight from Google Headquarters</title>
		<link>http://thesystemblog.com/2008/04/15/tom-leung-straight-from-google-headquarters/</link>
		<comments>http://thesystemblog.com/2008/04/15/tom-leung-straight-from-google-headquarters/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 11:40:31 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2008]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=27</guid>
		<description><![CDATA[<p><img class="alignright" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/leung1.jpg" alt="leung1 Tom Leung   Straight from Google Headquarters" hspace="5" vspace="5" width="113" height="150" align="right" title="Tom Leung   Straight from Google Headquarters" />This year, the System is honored to be presenting an executive from Google.</p>
<p>Tom Leung is a serial entrepreneur who Google<br />
tapped to lead its new Website Optimizer group.</p>
<p>Like [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/leung1.jpg" alt="leung1 Tom Leung   Straight from Google Headquarters" hspace="5" vspace="5" width="113" height="150" align="right" title="Tom Leung   Straight from Google Headquarters" />This year, the System is honored to be presenting an executive from Google.</p>
<p>Tom Leung is a serial entrepreneur who Google<br />
tapped to lead its new Website Optimizer group.</p>
<p>Like the System Seminar, Google is obsessed with<br />
testing and giving its customers the best possible<br />
tools to grow their businesses.</p>
<p>Google&#8217;s Website Optimizer is a relatively new initiative that gives even low-budget Internet marketers access to testing tools developed at the cost of millions of dollars.</p>
<p><center><br />
<a href="http://www.thesystemseminar.com/teleseminars/2008/TomLeung.mp3">Download audio file (TomLeung.mp3)</a><br /></center></p>

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