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	<title>The System ® &#187; testing</title>
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	<link>http://thesystemblog.com</link>
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		<title>Timothy Seward &#8211; Pay-per-click: The Secret Weapon</title>
		<link>http://thesystemblog.com/2010/02/11/pay-per-click/</link>
		<comments>http://thesystemblog.com/2010/02/11/pay-per-click/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 20:28:35 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[2010 Pre-System Training]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[optimize]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[track]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=854</guid>
		<description><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Tahoma;"><strong>Pay-per-click: The Secret Weapon</strong></span></p>
<p>Timothy<a href="http://thesystemblog.com/wp-content/uploads/2010/02/seward2.jpg"><img class="alignleft size-full wp-image-857" style="margin: 5px;" title="seward" src="http://thesystemblog.com/wp-content/uploads/2010/02/seward2.jpg" alt="seward2 Timothy Seward   Pay per click: The Secret Weapon" width="120" height="155" /></a> Seward and his company ROIRevolution provide pay-per-click account management services to over seventy companies.</p>
<p>His clients spend anywhere from a few thousand to over [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Tahoma;"><strong>Pay-per-click: The Secret Weapon</strong></span></p>
<p>Timothy<a href="http://thesystemblog.com/wp-content/uploads/2010/02/seward2.jpg"><img class="alignleft size-full wp-image-857" style="margin: 5px;" title="seward" src="http://thesystemblog.com/wp-content/uploads/2010/02/seward2.jpg" alt="seward2 Timothy Seward   Pay per click: The Secret Weapon" width="120" height="155" /></a> Seward and his company ROIRevolution provide pay-per-click account management services to over seventy companies.</p>
<p>His clients spend anywhere from a few thousand to over $500,000 a month on their media buys.</p>
<p>And all this traffic is carefully tracked, tested and optimized for maximum profit.</p>
<p>In this call. Timothy and Ken get into the &#8220;nuts and bolts&#8221; of what it takes to run pay-per-click ads profitably.</p>
<p>Listen to the audio of my interview with Timothy below:<br />
<a href="http://www.thesystemblog.com/teleseminar/seward_0210.mp3">Download audio file (seward_0210.mp3)</a></p>
<p><a href="http://www.thesystemblog.com/teleseminar/seward_0210.mp3">Or click here to download</a></p>

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		<item>
		<title>Drayton Bird &#8211; System UK Part Two</title>
		<link>http://thesystemblog.com/2009/12/20/drayton-bird-testing/</link>
		<comments>http://thesystemblog.com/2009/12/20/drayton-bird-testing/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 17:19:02 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=747</guid>
		<description><![CDATA[<p style="text-align: center;"><span style="font-size: 14pt; font-family: Trebuchet MS;"><strong>Testing</strong></span></p>
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		<title>Tom Leung from Google</title>
		<link>http://thesystemblog.com/2009/12/17/google/</link>
		<comments>http://thesystemblog.com/2009/12/17/google/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:30:46 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Google]]></category>
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		<title>Dr. Karl Blanks and Ben Jesson</title>
		<link>http://thesystemblog.com/2009/01/16/dr-karl-blanks-and-ben-jesson/</link>
		<comments>http://thesystemblog.com/2009/01/16/dr-karl-blanks-and-ben-jesson/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 08:11:00 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2009]]></category>
		<category><![CDATA[advisor]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[rocket scientist]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=13</guid>
		<description><![CDATA[<p style="font-size: 16px; font-family: Arial;"><strong>More money from every click</strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/blanks.jpg" alt="blanks Dr. Karl Blanks and Ben Jesson" hspace="5" vspace="5" width="105" height="105" align="left" title="Dr. Karl Blanks and Ben Jesson" />What happens when you combine a rocket scientist with an Internet marketer?</p>
<p>You get one of the best conversion agencies on earth.</p>
<p>One of only a [...]]]></description>
			<content:encoded><![CDATA[<p style="font-size: 16px; font-family: Arial;"><strong>More money from every click</strong></p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/blanks.jpg" alt="blanks Dr. Karl Blanks and Ben Jesson" hspace="5" vspace="5" width="105" height="105" align="left" title="Dr. Karl Blanks and Ben Jesson" />What happens when you combine a rocket scientist with an Internet marketer?</p>
<p>You get one of the best conversion agencies on earth.</p>
<p>One of only a few Google-certified advisors based outside the US, conversion-rate-experts.com specializes in showing businesses of all kinds how to get more money &#8211; a lot more money -<br />
from their traffic through better conversion.</p>
<p>One thing though. To work personally with Karl and Ben your business needs to be doing at least $10 million a year in sales.</p>
<p>Karl and Ben were stars at our UK Intensive in London and I asked them to make the long trip and join our All-Star faculty in London.</p>
<p>On this call they share the low cost, and sometimes even free, methods they use to boost their clients&#8217; profits and bust some of the &#8220;guru&#8221; myths about what it really takes to succeed in Internet marketing.</p>
<p><center><a href="http://www.thesystemseminar.com/teleseminars/2009/blanks.mp3">Download audio file (blanks.mp3)</a><br /></center></p>

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		<item>
		<title>Richard Mouser &#8211; The Secret Sauce</title>
		<link>http://thesystemblog.com/2008/03/23/richard-mouser-the-secret-sauce/</link>
		<comments>http://thesystemblog.com/2008/03/23/richard-mouser-the-secret-sauce/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 20:06:31 +0000</pubDate>
		<dc:creator>Ken McCarthy</dc:creator>
				<category><![CDATA[Faculty Interviews - 2008]]></category>
		<category><![CDATA[Taguchi]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://thesystemblog.com/?p=34</guid>
		<description><![CDATA[<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/mouser1.jpg" alt="mouser1 Richard Mouser   The Secret Sauce" hspace="5" vspace="5" width="112" height="134" align="left" title="Richard Mouser   The Secret Sauce" />One of the overwhelming advantages that the Internet has over any other marketing method is the ability to let<br />
you track and test results.</p>
<p>System grad Richard Mouser experienced the power [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 5px;" src="http://www.thesystemseminar.com/teleseminars/photos/mouser1.jpg" alt="mouser1 Richard Mouser   The Secret Sauce" hspace="5" vspace="5" width="112" height="134" align="left" title="Richard Mouser   The Secret Sauce" />One of the overwhelming advantages that the Internet has over any other marketing method is the ability to let<br />
you track and test results.</p>
<p>System grad Richard Mouser experienced the power of this first hand. After his first System Seminar he learned how to reduce his cost per sale from $80 to just $8.50,<br />
resulting in an explosion of profits for his business.</p>
<p>I asked Richard to join the faculty last year and share how he used tracking<br />
and testing to do it.  The folks who attended his session gave him a 100% thumbs up across the board.</p>
<p>This year, he&#8217;s coming back with an even better show.  Here&#8217;s the preview:</p>
<p><center><br />
<a href="http://www.thesystemseminar.com/teleseminars/2008/mouser.mp3">Download audio file (mouser.mp3)</a><br /></center></p>

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